Life Sciences
Case Study

3 new markets
Launches achieved on a new continent

Successful product launches into new overseas markets

A Skarbek effect case study

A pharmaceutical manufacturer with no presence in Europe wished to launch a product into several major European markets. In parallel they wished to build an efficient European operation which could handle further product launches, and learn from European governance models.

Skarbek Associates case study
The needs

They wished to have a simultaneous new product launch in several European markets in a 24 month timeframe. In parallel, they needed a new European operation to manage this product and subsequent new products, whilst embedding certain European governance and management practices in the corporation.

How we helped

Skarbek project managed the complex set of issues leading towards the launch, including supply chain, regulatory approval, quality assurance, distribution, medical marketing and salesforce. We also assisted with the appointment of three country General Managers, and established plans for the build-up of wider teams. Considerable cultural sensitivity was needed to coordinate the parent company processes with those in the new markets. Skarbek identified key learnings on project management, governance and culture, which could benefit the Head Office as they expand to further new markets. Finally, we assisted with the transition from a launch focus to sustainable operations in the new markets.

The results

Launch in the 3 targeted European markets was successfully delivered. The client expressed strong satisfaction about the project – a clear process, control mechanisms, momentum towards delivery. The client’s confidence about introducing other new products to the European market using the same systems has led to them commissioning ongoing assistance from Skarbek.

Skarbek brought me organisation and reassurance…
Chairman
Pharmaceutical Manufacturer

Alix Horsch

Alix is a truly global and fully trilingual project manager

Kasia Luther

Experienced marketeer with specialism in product development and multinational project management