Simon Pulsford

Board & Senior Management

Simon Pulsford is an international business executive with a track record of developing strategy and delivering growth. As Chief Strategy Officer, he has led a major business through multiple large-scale change including acquisitions, business integrations and reorganisations.

Sector and Service Expertise

Simon has a deep knowledge of the FMCG, food, healthcare and pharmaceuticals sectors. He advises Skarbek’s clients on Strategic Alignment, Transformational Change, Mergers & Acquisitions and the challenges of branding and communication.

Strengths and Career Achievements

Simon is Consumer Goods marketer by training, and began his career in related roles in Mars and General Mills. For Beecham Group he assumed marketing roles of increasing responsibility, managing blue-chip brands in the Toiletries, Household and Healthcare markets.

As a General Manager within GlaxoSmithKline, Simon successfully managed Consumer Healthcare businesses in markets as diverse and challenging as the UK, Japan, France, the Netherlands, Belgium, Scandinavia and CEE.

In addition to managing individual businesses, Simon led the £6bn GlaxoSmithKline Consumer Healthcare Division through multiple large scale changes including:

  • acquisitions, business integrations and reorganisations;
  • the set-up and leadership of a global operational efficiency programme; which delivered hundreds of millions of pounds of savings.

As Chief Strategy Officer, he was responsible for all aspects of Strategic Planning, M&A, Business Plan Development and Business Intelligence.

He is currently a Non Executive Director of Healthcare Brands International.

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It is clear that some companies will fail to make it through the current crisis. Those that remain with be faced with a new business climate. The time to plan and prepare is now.
Paul Heugh
Skarbek Associates